Sprout: A Fresh Approach to Baby Food

Springetts Brand Design Consultants Break New Ground with Innovative Baby Food Concept

The concept behind Sprout is simple yet revolutionary. The idea is to provide mothers with a range of part-prepared baby food that is fresh and chilled, similar to formats available for adult consumption. This allows mothers to prepare their 'own' baby food quickly and easily, offering a healthier and more convenient alternative to traditional baby food products.

The name 'Sprout' was chosen to convey the integrity of the ingredients used in the products. The right food is key to healthy development, and Sprout aims to provide just that. The design is a playful, literal expression of the phrase 'you are what you eat,' presenting an image of a baby as happy, healthy, and flourishing with the help of nature's best ingredients.

Springetts Brand Design Consultants faced several challenges in bringing Sprout to life. The baby food market had been stagnant for some time, and introducing a new concept was no easy task. However, the team, including Moyra Casey and Kelly Bennett, managed to overcome these challenges and create a product that is not only unique but also highly appealing to mothers.

The design of Sprout was realized in-house as a concept for a baby food project. The aesthetic of the concept is intended to reassure through the promise of natural goodness, while also engaging emotionally. The image and idea behind Sprout are designed to make mothers smile and create a powerful on-shelf presence.

Sprout's innovative approach to baby food has not gone unnoticed. In 2014, the design was awarded the Golden A' Packaging Design Award, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations. This award is a testament to the creativity and wisdom of the Springetts Brand Design Consultants team and their ability to advance art, science, design, and technology.